Together since launching in 2016, Safra and Little Hotdog Watson have seen a new idea become a global player in under 3 years.View Little Hotdog Watson’s website
Little Hotdog Watson’s founder had an idea. She wanted to take her knowledge of being a Fashion Buyer, who bought, sold and designed menswear/accessories, and apply it to kidswear.
Starting at the beginning
We were there when Little Hotdog Watson launched because we built their first Shopify experience; but, over time, that relationship developed and became more focussed on strategy and helping to improve sales.
Since that initial launch, Shopify has added many new features and when they have become available, we have worked with Little Hotdog Watson to implement them. We also have also taken a lead on designing new elements. Extending the initial design work to meet constantly evolving needs.
A new blog
We worked with Little Hotdog Watson to redesign their blog landing page. Sadly, Shopify’s default blogs can be a bit lacking, but with a bit of inspiration we can really improve them.
We created a new Shopify page called ’Blog’ and a new template for it too. We then pulled in the latest 12 blogs posts across the various categories (confusingly called 'blogs' by Shopify). These article features consisted of a headline, image, short description (called an excerpt) and a read more link.
By splitting the features into 'excerpts' we avoided any 'duplicate content' penalites from Google and we enticed users to read the full article without overwhelming them with too much copy.
Inline newlsetter sign-ups
We also wanted to start converting blog readers into newsletter subscribers, so we developed a solution to allow Little Hotdog Watson’s editors to add a shortcode e.g. `[NEWSLETTER]` anywhere in a blog post’s body copy for it to display a newsletter signup form (on mobile only). The large screen design did not need this feature, because there is an ever present sidebar with top links and a signup form. But on mobile, that sidebar is removed, for aesthetics, leaving no way for Little Hotdog Watson to capture email subscribers.
A close relationship
We help Little Hotdog Watson through product launches and we suggest ideas which may help improve conversion.
This is not a one-way relationship with a client directing work; rather Safra feel like we are part of the Little Hotdog Watson team and we collaborate as such; that’s how we like to work with all our clients. We don’t disappear when our clients hit the publish button; we stick around and listen to their questions, make suggestions to improve their site, and grow their sales together.